Multicom launches powerful new service for creating promotions
A new system which allows travel agents to build thousands of bespoke promotions overnight has been launched by Multicom.
Multicom, the company behind online search and booking system FindandBook, initially developed the new service in response to demand from large operators seeking to create large numbers of tailor-made offers, delivered direct to their own booking systems, every day.
Following an overwhelming response to demonstrations at this month’s Travel Technology Show (TTS), the company is now launching Promotion Builder to operators and agents nationwide.
General manager Chris Nourse said: “We demonstrated Promotion Builder at TTS and, while we knew it is an extremely powerful product, we were stunned by the response it got from people watching it in action.
“After more than a year in development, the system is now ready for launch and are already working through a string of pre-launch requests.”
Promotion Builder works by taking Multicom’s FindandBook – the online search and booking service - then allows customers to run thousands of searches overnight in order to create hundreds of thousands, or even millions of holidays and price any number of bespoke special offers from Multicom’s range of suppliers.
Searches can be tailored to feature any one or more travel elements, ranging from flight-only or accommodation-only right up to full dynamically packaged holidays, and can be created using an almost endless range of parameters.
Once created, all promotions can be priced to incorporate customers’ individual margin, mark-up and discount rules. All taxes and other surcharges to meet Trading Standards requirements, and promotions can be priced in any currency.
Promotions can also be priced separately for different sales channels.
To complete the process, the new promotions can then be delivered, automatically via FTP, in the appropriate file format, direct to customers’ websites, price comparison sites or to agency selling systems.
Already, Multicom are working with partners such as Thomas Cook, Global Travel Group and Club 18-30 to create tailored unique offers right through to season-long promotions which are updated daily, and which can be saved and re-run next year.
“This is perhaps the most powerful use of our core FindandBook technology we have ever developed,” added Chris.
“Combining the search power of FindandBook with an almost endless number of parameters means we can create promotions overnight which would take days or weeks to build using alternative systems.
“Given that, and the ease with which the results can be used to power our customers’ individual sales systems, we believe this is a tool which will quickly become a staple part of our clients’ promotional activities.”
For more information on the Promotion Builder service please click here